Cradle to Cradle

The Cradle to Cradle® principle was devised by Prof. Dr. Michael Braungart and William McDonough and further developed by the EPEA (Environmental Protection Encouragement Agency) in Hamburg. Werner & Mertz has selected products certified in accordance with this integrated procedure. The Cradle to Cradle® Design encompasses a detailed evaluation key to assess the materials used, their recyclability, use of energy and water and the social impact of product cycles and methods of production.

Werner & Mertz has successfully completed this demanding certification procedure. At the end of 2013, tana-Chemie GmbH, a wholly-owned subsidiary of the Werner & Mertz Group, celebrated a world premiere. For the first time since the creation of Cradle to Cradle® certification, an entire professional cleaning and care assortment – the green care PROFESSIONAL series of eight eco-effective cleaning and care products – received the highest award known as "Cradle to Cradle CertifiedCM Gold"