Translating circular product innovation into sustainable economic success

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Werner & Mertz Professional announces circular economy tool, nominated for RAI Interclean Innovation Award in Amsterdam

The green-Effective Performance Calculator™ is a digital marketing solution for sustainable businesses. It converts circular product design into a business advantage, certifying individual oil, plastics and CO2 savings of using sustainable cleaning products with up to 100% recycled packaging. Launching in May 2018, it got nominated for the Innovation Award of RAI Interclean, “the” international meeting of cleaning professionals.

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