Werner & Mertz Professional presents active circular economy

Key-note speaker, Dr. Hugo Maria Schally, Head of Unit Eco-Innovation and Circular Economy, Directorate General for the Environment of the European commission gave an overview of the Circular Economy Package. He pointed out its potential impact on the cleaning sector by improving global competitiveness, fostering sustainable economic growth and generating new jobs.

Reinhard Schneider, eco-pioneer, owner and CEO of the Werner-Mertz GmbH, parent company of tana-Chemie GmbH/Werner & Mertz Group, showed how circular economy is applicable in an enterprise. With different eco-initiatives, the in 4th generation family-owned company, which is based in Mainz, Germany, has become a reference for the circular economy.

"You generate trust and confidence when you consider sustainability in all corporate decisions," Schneider told the audience. Trust which the Frosch brand and the SME Werner & Mertz have persistently worked towards over the past 30 years as a European sustainability pioneer." A manager of a family-owned company with a longer planning period than a publicly listed corporation can certainly make different decisions, which, in best case, link ecological with economic concerns.

"In the so-called “Recyclat Initative”, Werner & Mertz and its partners work towards genuine recycling of packaging waste that successfully integrates plastic packaging from the Yellow Bag, the German plastic waste collection system. "We are pursuing a genuine recycling principle with the goal of doing without crude oil in the production of plastic packaging," explained Schneider, who originated the Initiative in 2012. "Instead of using oil, we are processing reusable materials from a previously untapped source to yield packaging of such high quality that it can even be used with foodstuffs." Instead of incineration or downcycling the plastics to inferior material, modern sorter techniques could produce high-quality recyclates without the use of virgin material. “In this way, we can not only recycle PET, but also hDPE-plastics”, told Schneider. Furthermore, working in a real circle without danger for other eco-systems would mean less pollution by plastics in the oceans. “Microplastic will become a bigger issue in the future”, he predicted.

Frank Vancraeyveld, CEO of tana-Chemie and Head of the Professional Division of the Werner & Mertz Group presented the benefits of sustainability for professional cleaning. He believes that Werner & Mertz can change the world of cleaning with “green-Effective®”-solutions by not only doing “things right” but doing “the right things right”.

“Over six million people are professionally cleaning every day. During their work they are exposed to the detergent. Circular economy is a real opportunity to make the right choices and good for improving our sector”, he told. He reminded that circular economy only works when the different sections of the industry are working together.

Vancraeyveld presented the new pioneering concept product “SANET platinum concept 1.0”, realized by the Werner & Mertz Professional Division, as a forward-looking example for perfect sustainability. “We are on our path to the ultimate quality level Cradle to CradleTMPLATINUM”, announced Vancraeyveld, “here at the ISSA Interclean we are introducing the sanitary cleaner “SANET platinum Concept 1.0”, a new level of achieving a perfect material reutilisation in all our products.” Not only the detergent is based on 100 percent renewable raw materials, but also 100 Percent post-consumer recycled plastics is used to manufacture the bottles (HDPE) and caps (PE).”, explained Vancraeyveld. The CEO announced that between the third quarter 2016 and summer 2017 all the HDPE 1l green care Professional-products will be made from used plastics coming from the household waste collection, replacing the virgin HDPE by 100 percent post-consumer HDPE.

Photo: Werner & Mertz/Thomas Häfner Promoting Circular Economy at the ISSA/Interclean 2016 (from left to right): Reinhard Schneider, owner and CEO of the Werner-Mertz GmbH, Dr. Hugo Maria Schally, Head of Unit Eco-Innovation and Circular Economy, Directorate General for the Environment of the European commission and Frank Vancraeyveld, CEO of tana-Chemie and Head of the Professional Division of the Werner & Mertz Group.