'die umweltberatung' is an Austrian organisation whose experts support and advise companies and institutions with the implementation of environmentally friendly measurements. Those measurements include prevention of waste, greater economic efficiency and ecological and efficient cleaning. One of the services of die umweltberatung is the “ÖKO-REIN-POSITIVLISTE”. An economic and sustainability list for eco-friendly detergents and its criteria evaluate the effects of products on environment and health. They were implemented together with the Austrian ecology institute, the IFZ Graz and the non-profit consumer organisation “Verein für Konsumenteninformation” (VKI).