Lafer and the frogs make good partners, not just at CMS
Werner & Mertz Professional and the star chef charmed the audience – SMART pushes intelligent and sustainable system solutions further into the spotlight
22 to 25 Septmber, 2015
A warm welcome at CMS: at a reception held by the Mainz supplier of professional cleaning products, Werner & Mertz Professional, visitors were greeted not only by the company mascot frogs but also by Johann Lafer. Lafer's kitchen team treated the invited guests to an exclusive menu of sustainable dishes. The star chef himself talked from experience, as his restaurants too use sustainable products from Werner & Mertz Professional.
For Lafer it is an obvious choice to not only cook but also clean sustainably. "It is fantastic to know I am eating from clean plates that have not had aggressive chemicals on them," said the star chef on his involvement in CMS. Developing increasingly ecological products is a trend in the cleaning sector that – thankfully – can no longer be reversed. "We are seen in the industry as pioneers in the field of ecology, which encourages us to go on offering sustainable, high-quality cleaning solutions in the future. We will continue to develop new products that can resolve the conflict between chemicals and ecology in the best interests of our customers and produce powerful cleaning results," was how Managing Director Werner Schulze summed up the successful days in Berlin. 20,000 visitors, among them around 17,000 trade visitors from 66 countries, came to the show to see the 377 exhibitors from 22 countries.
“Experience” station for Smart solutions
A great deal of interest was generated in particular by the "experience station" for the Smart range, where visitors could see for themselves the benefits of the innovative Smart mobile safety and dosing system and the quality of the PE recyclate – a new development from the Werner & Mertz Group for the production of recyclable packaging. The visitors were impressed by the simple handling of the green care Smart products, which are made easy to dose by an innovative membrane and are therefore safe and effective to use. Smart has already received the Cradle to Cradle Certified™ GOLD award for its unique "green-Effective®" design. User safety continues to be given the highest priority at Werner & Mertz Professional. "The response was excellent," Clemens Berrisch, the new Head of Technical Marketing, was also pleased to report on the good level of interest among trade and other visitors. "CMS is and remains an important and attractive forum for us – it is where we come into contact with people who, like us, not only demand sustainability but also want to implement it consistently. Many thanks for such an enjoyable time, great work and good talks," said Berrisch, expressing his gratitude to his team and also to the international guests for the interest they had shown. "We'll see each other again in two years' time!" (Photo: Thomas Haefner)