Green Key partners with green care PROFESSIONAL to promote sustainable solutions in washing and cleaning
To seek further carbon footprint reduction in the hospitality industry and to bring green innovation to its members, Green Key partnered with green care PROFESSIONAL in the field of sustainable cleaning and washing
The “eco-brand with the frog” and the non-profit organization for green accommodation and tourism Green Key want to put the resource savings potential of daily cleaning in rooms, laundry and kitchen into the focus and minds of 3,000 Green Key establishments around the world.
Currently, more than 3,000 establishments in 57 countries are Green Key awarded. The programme is managed by the international charity, the Foundation for Environmental Education. Green Key is endorsed by the World Tourism Organization and its hotel criteria are recognised by Global Sustainable Tourism Council.
All products provide the highest eco-efficiency and performance and lower the environmental footprint by using 100% recycled packaging and regional organic raw materials . At get.wmprof.com a carbon savings tool with a selection of all green cleaning products shows how much plastics, crude oil and CO2 an establishment can save – just by choosing a circular designed product, where re-use, recycling, renewable energies and materials are in focus.
“In future, we hope that our concrete carbon savings certification is used by the Green Key establishments. The aim is to follow the idea of the Foundation for Environmental Education to educate owners and guests about the value of a truly circular economy”, says Frank Vancraeyveld, CEO of Werner & Mertz Professional.
“Not only is global pollution a problem and climate change anyone’s concern – it will also destroy the business foundation of touristic businesses around the world – nature – if not tackled now”, he adds.
The German-based manufacturer of cleaning chemicals has a reputation of being a pioneer of Circular Economy for a long time – and translates that also into a sustainable success for its customers: Using 100% recycled plastics bottles and regional organic raw materials, 70 green care PROFESSIONAL products are eco-labelled and 40 Cradle-to-Cradle® certified – the leading international label for circular product design.
Frank Vancraeyveld: “With our approach, we want to help our customers secure access in green markets and focus on real customer value. The whole world is talking about circular economy as a concept and is looking for solutions. We have these already, now we put them into the hands of the customers to make it their business advantage. We support and prepare businesses for a market shift towards a truly circular economy, fueled by global developments, policy changes and regulatory demands."
About Green Key:
Green Key is a voluntary ecolabel for hotels, hostels, campsites, holiday parks, small accommodations as well as conference centres, attractions and restaurants. The Green Key award is based on compliance with strict criteria in the areas of environmental management (water, energy, waste, cleaning, etc.) and sustainability education (staff, guests, suppliers, etc.). Compliance with the criteria is confirmed through a rigorous application process and verified at on-site audits. The award is valid for one year at a time. Currently, more than 3,000 establishments in 57 countries are Green Key awarded. The programme is managed by the international charity, the Foundation for Environmental Education. Green Key is endorsed by the World Tourism Organization and its hotel criteria are recognised by Global Sustainable Tourism Council.
Find out more about the Green Key Programme here: http://www.greenkey.global/our-programme
Check Green Key sites: http://www.greenkey.global/green-key-sites