Green Transformation: The “Go Green” Year at Tana-Chemie

Our Green Care Professional family is still growing

For the Professional Division of Werner & Mertz, 2022 promises to be a thoroughly green year. In the “Go Green“ project, the Mainz specialists for professional cleaning are hard at work, enlarging the product portfolio of their sustainable Green Care Professional brand. In the process, the formulas and packaging of several Tana Professional brand products are being reworked for a sustainable circular economy and their inclusion in the Green Care Professional portfolio. Thus, the recyclable solutions for professional building cleaning will be significantly expanded again.

“With our choice of ingredients for Green Care Professional, we are setting standards today for ecological products that often deliver better cleaning performance,” said Dr. Paula Barreleiro, Head of Formula Development at Tana-Chemie GmbH. “We are steadfastly following this path with “Go Green”. In pursuit of our goals, we are tapping the experience and technology of our closed loop sustainability concept for the Green Care Professional brand.”

In the future many of the reworked products will bear the respected eco credentials such as the Cradle-to-Cradle certificate, EU Ecolabel and the Austrian Ecolabel. “These certifications are a visible sign that we are raising the sustainability of our customers to a new level with our product conversions. We see this as the most promising way to a circular future,“ says Xiaoming Bai, Head of International Marketing.

The next big step

The ecological products for cleaning professionals developed by Tana-Chemie since 1987 were brought together under the eco brand Green Care Professional in 2011. In recent years the company has been steadily modifying its products for the circular economy. The next big step is coming up this year. “2022 will definitely be our ‘Go Green’ year,” says Bai. “By the end of the year, we will have incorporated the major share of the planned Tana products into our Green Care portfolio.”

The large-scale transformation involves many products from the areas of Building Cleaning, Kitchen, Laundry and Personal Hygiene. Their formulas and packaging adhere even more closely to the principles of the holistic circular economy. In addition, formulas contain a greater share of plant-based raw materials which are biologically degradable and thus suitable for a return to the biological cycle. After usage, the packaging made of high-quality recycled plastic and based on Design for Recycling specifications is held in a closed technical cycle.

“You can see in the example of our sanitary cleaner SANET lavocid,“ says Barreleiro, “how we are reworking our Tana Professional products for their integration in the Green-Care portfolio. Since its transformation, the product has been EU Ecolabel certified. Now free of preservatives, the formula contains surfactants based on renewable plants and natural citric acid. Furthermore, the packaging is made of 100 % recyclate and is kept in a closed loop with proper recycling.”

More information about the “Go Green” project can be found at: www.lets-gogreen.com