{"version":"1.0","provider_name":"Werner Mertz Professional","provider_url":"https:\/\/wmprof.com\/nl","author_name":"hdw","author_url":"https:\/\/wmprof.com\/nl\/author\/hdw\/","title":"Werner &amp; Mertz Professional verzet zich tegen greenwashing - Werner Mertz Professional","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"ga8l4Yuoq7\"><a href=\"https:\/\/wmprof.com\/nl\/werner-mertz-professional-verzet-zich-tegen-greenwashing\/\">Werner &amp; Mertz Professional verzet zich tegen greenwashing<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/wmprof.com\/nl\/werner-mertz-professional-verzet-zich-tegen-greenwashing\/embed\/#?secret=ga8l4Yuoq7\" width=\"600\" height=\"338\" title=\"&#8220;Werner &amp; Mertz Professional verzet zich tegen greenwashing&#8221; &#8212; Werner Mertz Professional\" data-secret=\"ga8l4Yuoq7\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script type=\"text\/javascript\">\n\/* <![CDATA[ *\/\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/\/# sourceURL=https:\/\/wmprof.com\/nl\/wp-includes\/js\/wp-embed.min.js\n\/* ]]> *\/\n<\/script>\n","thumbnail_url":"https:\/\/wmprof.com\/app\/uploads\/sites\/12\/2023\/04\/Foto-1-Advertorial-Facto-22032023.jpg","thumbnail_width":1920,"thumbnail_height":1080,"description":"Sinds klimaatbescherming een kwestie van bedrijfsimago is geworden, levert productmarketing verleidelijke maar nietszeggende klimaatclaims op, zoals \u2018net zero\u2019, 'klimaatneutraal' en 'CO2-negatief'. Deze trend breidt zich uit naar B2B-segmenten en dus ook naar professionele schoonmaak van gebouwen. Ook hier is klimaatbescherming al lang een doorslaggevend verkoopargument. Om aan de verwachtingen van klanten te voldoen, gebruiken bedrijven vaak middelen waarvan het voordeel voor het klimaat meer dan twijfelachtig is."}