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Meet green care PROFESSIONAL at ISSA/Interclean

And the first comprehensive Cleaning and Care Range with the Cradle to Cradle CertifiedCM Gold worldwide

Mainz (Germany)/ Amsterdam (The Netherlands), April 14, 2014 – Werner & Mertz Professional will be present at ISSA/ Interclean in Amsterdam RAI (from May 6 until May 9). At ISSA/Interclean, the pioneer in integral sustainable high performing cleaning and sanitizing products for professionals will accentuate the first comprehensive cleaning and care range with the Cradle to Cradle Certified CM * Gold worldwide. The company will also host round tables with well-known Dutch experts in the field of sustainability at its booth 321 in Hall 4.

Since December 17, green care PROFESSIONAL products carry the ambitious award Cradle to Cradle CertifiedCM Gold. Werner & Mertz Professional will present these products extensively at ISSA/Interclean.

Integrally sustainable is the Werner & Mertz credo,” says Reinhard Schneider, CEO and owner of the Werner & Mertz Group. He is convinced that credible green-effective products like the green care PROFESSIONAL** range can derive only from a company that consistently pursues sustainability in everything it does. “Consequently, the ecological and sustainable development of this range does not end with the elimination of critical ingredients. Werner & Mertz makes sure that the product life cycle is integrated in the material cycles of nature.”

Frank Vancraeyveld, CEO of Werner & Mertz Professional, on the Cradle to CradleCM certification: “Nowadays, it is technically possible to develop green-effective products that provide high performance and meet the highest environmental standards along the entire value chain. Decades of experience as a sustainability pioneer have brought the Werner & Mertz Group to this point. At Interclean, we will present our certified products and host three round tables to further elaborate on sustainability, corporate social responsibility and innovative product research & development with renowned specialists in the field.

The round table programme features:

On May 6 (11:30 a.m. – 12:30 p.m.): Sustainability, climate changes and its drivers

Reinier van den Berg, the Netherlands’ most well-known and longest-serving weather presenter, specialised in climate change and sustainability, and Albin Kälin, CEO at EPEA (Environmental Protection Encouragement Agency International), will discuss climate changes and its drivers with Frank Vancraeyveld.

On May 7 (11:30 a.m. – 12:30 p.m.): Cradle to Cradle CertifiedCM Program

Diana den Held, a senior researcher at Prof. Dr. Michael Braungart’s Academic Chair of Cradle to Cradle for Innovation and Quality, and Albin Kälin from EPEA will officially hand over the Cradle to Cradle CertifiedCM certificate to Mr. Reinhard Schneider. They will also discuss together with Mr. Schneider and Frank Vancraeyveld the Cradle to Cradle CertfiedCM concept and how companies should embrace this.

On May 8 (11:00 a.m. – 12:00 p.m.) Sustainable and innovative product research & development

Willem Lageweg, Director at MVO Nederland, will share his ideas with regard to sustainable and innovative product research & development with Frank Vancraeyveld and Andreas Brakemeier, Head of Product Development at Werner & Mertz Professional.

Note to journalists (not for publication):

If you wish to attend the ISSA/ Interclean fair and would like to have an additional face-to-face interview with one of Werner & Mertz key executive managers and/or one of the Dutch specialists or Albin Kälin, please register via Kim Heylen:, +32 (0)3 260 96 42.

**In order to highlight the pioneering character of the company, Werner & Mertz Professional decided to make the green care line an independent brand: green care PROFESSIONAL. It is the company’s future and stand for: top cleaning performance, integral sustainability and permanent efforts towards continuous innovation to be the best-in-class in any respect.

*Cradle to Cradle® is a registered trademark of McDonough Braungart Design Chemistry LLC. Cradle to Cradle CertifiedCM is a certification mark licensed exclusively for the Cradle to Cradle Products Innovation Institute (C2CPII).

About Werner & Mertz Professional

Werner & Mertz Professional is the pioneer in integrally sustainable, high performing cleaning and sanitizing products for the professional institutional and industrial sector. tana PROFESSIONAL and green care PROFESSIONAL are the two European leading brands.

Protecting resources, sustainability and the preservation of biodiversity have always been the focus of Werner & Mertz Group, being EMAS certified and having received the “LEED Platinum” for its headquarters in Mainz.

For over 140 years Werner & Mertz Group feels very committed to the Mainz location. Being present on the market for over 140 years they are committed to the principles of an environmentally sound and sustainable business approach, because sustainability is not seen as a temporary trend, but a company tradition being practised every day.


Werner & Mertz Professional, Eric Van Raemdonck, General Manager Benelux,, +32 352 04 00

Werner & Mertz Professional, Benoit Lesgardeur, Product Manager Benelux,, +32 2 352 04 00

NewsEngine PR, Kim Heylen, PR consultant,, + 32 3 260 96 42