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Werner & Mertz Professional introduces innovative safety bottle design

Highest cleaning performance through perfect ecological product design

Mainz (Germany)/ Amsterdam (The Netherlands), May 5, 2014 – Werner & Mertz Professional introduces a newly designed bottle during the upcoming ISSA/ Interclean expo in Amsterdam RAI (from May 6 until May 9). The pioneer in integral sustainable high performing cleaning and sanitizing products for professionals stays true to its value of doing the right things right, i.e. to eliminate waste by design. A life size mock-up of the safety bottle will be featuring at booth 321 in Hall 4 at Interclean.

The new innovative bottle design of Werner & Mertz Professional that has been developed together with customers and users, brings a number of firsts to the cleaning market. Not in the least by the Cradle to Cradle CertifiedCM Gold lever of the cleaning product, but also because the bottle has been created by using Werner & Mertz’s Integrally Sustainable Product Design approach. This approach simultaneously focuses on 6 design axes:

- Products must be safe and healthy for humans and the environment

- All consumable ingredients of the product can be reused as nutrients safely

- For the packaging materials: use of recycled materials first, aiming endless re-use

- Products must be manufactured with 100% renewable energy

- Products must comply with responsible water stewardship

- Products should promote social justice and biodiversity

For customers the new safety bottle offers increased efficiency by design. Reliable product dosage is ensured by the additional upside-down scaling and perfect pressure point even if the bottle is half-filled. The square bottle size will save space in transport but also in a cleaning trolley where it can be stored more easily. Users will value the color-coded flip top caps which are leak-proof and in line with the industry color-coding agreements. This ensures proven user safety and prevents confusion among products.

For users the safety bottle also marks true innovation by creating a motivating work environment. That begins by showing respect for the diversity and the languages spoken by the users themselves. Therefore a printed leaflet, the leporello, is folded and stuck to the back of the bottle and explains legal specifications and use recommendations in not less than 29 languages.

Integrally sustainable is the Werner & Mertz credo,” says Reinhard Schneider, CEO and owner of the Werner & Mertz Group. He is convinced that credible green-effective products like the new innovative safety bottle can derive only from a company that consistently pursues sustainability in everything it does. “Our new safety bottle clearly differentiates from the market standard and supports the creation of a motivating working environment thanks to its individual and attractive design.”

Frank Vancraeyveld, CEO of Werner & Mertz Professional, adds: “Nowadays, it is technically possible to develop green-effective products that provide high performance and meet the highest environmental standards along the entire value chain. Decades of experience as a sustainability pioneer have brought the Werner & Mertz Group to this point. Therefore we will be replacing e all our 1 liter bottles by the newly designed safety bottle.”

At Interclean, Werner & Mertz will present next to its innovative safety bottle also its full range of Cradle to Cradle CertifiedCM Gold products. Next to that the company will host three round tables to elaborate on sustainability, corporate social responsibility and innovative product research & development with renowned specialists in the field.

Note to journalists (not for publication):

If you require additional information please contact Kim Heylen by mail on or by phone +32 (0)3 260 96 42.

*Cradle to Cradle® is a registered trademark of McDonough Braungart Design Chemistry LLC. Cradle to Cradle CertifiedCM is a certification mark licensed exclusively for the Cradle to Cradle Products Innovation Institute (C2CPII).

About Werner & Mertz Professional

Werner & Mertz Professional is the pioneer in integrally sustainable, high performing cleaning and sanitizing products for the professional institutional and industrial sector. tana PROFESSIONAL and green care PROFESSIONAL are the two European leading brands.

Protecting resources, sustainability and the preservation of biodiversity have always been the focus of Werner & Mertz Group, being EMAS certified and having received the “LEED Platinum” for its headquarters in Mainz.

For over 140 years Werner & Mertz Group feels very committed to the Mainz location. Being present on the market for over 140 years they are committed to the principles of an environmentally sound and sustainable business approach, because sustainability is not seen as a temporary trend, but a company tradition being practised every day.