No dyes or fragrances, no compromises: Werner & Mertz Professional presents new Zero product range
Free of dyes and odorless, with maximum cleaning power: For the new Zero product range, Werner & Mertz Professional developed cleaning products free of all dyes and fragrances with special consideration given to allergy sufferers. This new edition of the proven F-Range comes to the market and it includes 14 high-performance cleaning and care products for use in building cleaning.
Added value for sensitive areas
The name and logo of the new product series reveal what’s important – the products contain zero percent dyes and fragrances. “Our years of experience show us that customers are increasingly asking for fragrance- and dye-free products,“ says Bianca Nerowski, Head of Product Management at Werner & Mertz Professional. “Especially where no odors and the lowest possible indoor air pollution are demanded, our products deliver true added value.” She explains: “Because the cleaning agents emit no fragrance in the indoor air, they lower the risk of allergic reactions among cleaning personnel and everyone else present in the cleaned rooms. At the same time, the formulations prove their strong cleaning performance.“
Moreover, the formulations for the Zero cleaning products have been rigorously optimized for environmental compatibility. By doing without these additives, product developers have made further improvements to the biodegradability of the cleaning solutions. All ingredients have been tested thoroughly for their ecological harmlessness.
Therefore, almost all products in the new Zero range bear the respected EU-Ecolabel which guarantees the highest standards for environmentally friendly formulations. In addition, nearly the entire range has been certified by the Cradle-to-Cradle Products Innovation Institute. This distinction proves that the Zero products satisfy the highest requirements for ingredients, resource conservation and packaging.
All products are in the same price segment as the other products under the Green Care Professional brand, making them an attractive alternative at no additional cost for people with allergies.
